Add high-production quality to your webinars and events with RingCentral Events Studio

Authors: Ben Wu, Senior Product Marketing Manager, and Andrei Enache, Group Product Manager

Today, many businesses are incorporating and implementing webinar/events as part of their marketing strategy. But at the same time, it’s also leaving their audiences overwhelmed and attention divided amongst all of the events out there. It’s becoming harder to stand out in this increasingly saturated market, and webinars have unfortunately also gotten a bad rep for being unengaging and boring. 

So, how do we solve this problem?

At RingCentral, we believe that events are more than just checking the box, one-off engagements with your audience – they’re your opportunity as a business to get outside the box of boring, meeting-like experiences. No one wants to sit through and watch floating heads on screen talking about a topic for an hour.

Part of our vision is to allow organizers to build and create a feeling/connection in their events via high-production, highly customizable, and branded experiences that impress their audiences and get them coming back for more.

Introducing: RingCentral Events Studio.

Studio: Elevate your event’s production experience

Studio provides a seamless production studio experience, built directly into the RingCentral Events interface, that brings organizers & speakers backstage.

By utilizing Studio with your RingCentral Events, you’ll benefit with:

• All-in-one speaker experience: No more switching between multiple browser tabs, with the event and production studio available on one screen.
• Real-time streams: Host Sessions in real-time with no stream delay to audiences, unlike with integrations with 3rd party streaming platforms. Note: Stages will still have a delay due to RTMP.
• Seamless event management: Keep events running smoothly behind the scenes with pre-uploaded content (videos, music, and images), private backstage chat, multi-select content/speakers to move on/off screen, and slide control for all speakers.
• High-production, branded streams: Customize event sessions with advanced branding options and speaker layouts for a cohesive and impactful audience experience.
• Enhanced audience engagement: Speakers can directly engage in attendee chat, highlight chat/Q&A, and showcase polls, emoji reactions, and CTA banners directly on screen. These engagement analytics are available through dashboards, integrations, .csv reports, and API for organizers to follow up post-event.

Need more space on screen? Easily unlock the studio and adjust as needed.

Select the color scheme, background effects, and more to customize how the event looks to your audience.

How to use Studio for your event

Organizers can use Studio for both Stages and Sessions. The option is available in the event dashboard while setting up your event. And it’s easy to invite speakers backstage—organizers can simply send speakers a general speaker invitation link, and as soon as they click it, they will join as a speaker in the session.

And during the event, you can easily invite guests to come on stage to speak. Organizers can easily add attendees directly from the Q&A or chat.

Check out our Knowledge Base article for more detailed instructions on how to turn on Studio for your next event.

Perfect for any event

Studio is perfect for most scenarios for your events and webinars—especially when you want to add high-quality production and branded layouts to impress your audience.

For example, here are a few common use cases:

• Product launches: Showcase new products or services with high quality visuals, dynamic multimedia, and sleek branding to impress stakeholders, media, and customers.
• Customer webinars: Organize informative and visually appealing webinars tailored to a global audience with seamless interactivity and custom branding.
• Conference keynotes: Deliver keynote addresses with high-quality production to captive a large audience, whether it’s live-streamed or pre-recorded.
• Virtual trade shows and expos: Create branded booths, host keynote speakers, and offer an immersive experience for attendees participating in online trade shows.
• Investor meetings: Provide a polish setting for investor and shareholder meetings, ensuring your corporate image is consistent and professional.
• Education and university events: Host alumni panels, guest lectures, and more with a highly professional and immersive event platform.
• Training and certification sessions: Professionalize training events with custom branded interfaces, session controls, and engagement analytics for continuous improvement
• Employee town halls: Host internal communications events with a studio-like atmosphere that elevates leadership presentations.

Stream using Studio or use a third-party service

Do you prefer to use another service for streaming? RingCentral Events works best with our newly launched Studio, but we’re service-agnostic and you’re more than welcome to stream from any other platform via RTMP to both Stages and Sessions. This includes if you have a separate existing subscription with providers such as StreamYard, Riverside, etc.

Note for our current customers: Our custom StreamYard integration provided with RingCentral Events will end on March 31, 2025. You can continue using StreamYard if you have an existing separate subscription, but all other events after this date will be switched over to using RingCentral Events Studio.

Repurpose your event recordings with AI for year-round engagement

By using Studio to add production to your in-event experience, your events shouldn’t be seen as just one-off moments in time to engage your audience. Instead, your events are a goldmine of valuable content, in which the content converts to highlight clips, audiograms, social posts, and more to amplify your information year-round across all of your various marketing campaigns and channels.

We understand the pain that marketers go through spending time and money manually searching for and creating cutdowns from their event recordings, and AI is here to help.

Say goodbye to:

• Spending countless hours rewatching the recording yourself to find the best sound-bites
• Hiring an agency to produce the clips for you
• Producing clips more than a month after the event has passed

With our new AI Clips functionality, simply click on “Suggest Clips” within the video editor, and in a matter of seconds, you’ll get high quality AI-generated clips that can be manually edited as needed, and then shared across various marketing campaigns.

And best of all, these clips incorporate all the stunning branding, layouts, and other in-event elements created from Studio.

Start creating high-production events today

Studio is now generally available, and included at no additional cost for all RingCentral Events customers. And look forward to more improvements over the coming months as we continue to make Studio even more advanced. 

If you don’t have RingCentral Events yet, it’s not too late to get started. Run unlimited events and engage your audiences with an event platform that can deliver high-production, engaging, and branded experiences. Learn more here.

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Originally published Jan 26, 2025